Amazon Gets Thursday Night Games, NFL Nearly Doubles TV Deal

AP – The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022.

The league took in $5.9 billion a year in its current contracts. It will get $113 billion over the 11 seasons of the new deals that begin in 2023, an increase of 80% over the previous such period, a person with direct knowledge of the contracts told The Associated Press. The person spoke on condition of anonymity because the money figures were not made public.

Amazon has partnered with the league to stream Thursday night games since 2017, but it will take over the entire package from Fox, which has had it since 2018 after CBS and NBC shared the package for two seasons. Amazon streamed a Week 16 Saturday game between the San Francisco 49ers and Arizona Cardinals last year that was seen by an estimated 11.2 total viewers and had an average minute audience of 4.8 million. That was a record for the largest audience to stream an NFL game.

JUST IN: The @NFL has signed new media distribution deals providing fans greater access to our games than ever before.

For more information: https://t.co/rx6ciscaau

— NFL345 (@NFL345) March 18, 2021

Games will continue to air on CBS, Fox, NBC and ESPN, while ABC will have a limited schedule of games as well as returning to the Super Bowl rotation (two games) for the first time since the 2005 season. ESPN’s deal was scheduled to end after 2021, while the others expired a year later, but ESPN will have a bridge deal for 2022.

ESPN/ABC is being added to the Super Bowl rotation. Here is the updated look:

CBS: 2023, 2027, 2031
FOX: 2024, 2028, 2032
NBC: 2025, 2029, 2033
ESPN/ABC: 2026, 2030

— NFL Update (@MySportsUpdate) March 18, 2021

With the exception of Amazon, the new deals will begin with the 2023 season and expire after the 2033 schedule. Games on Amazon will also be carried on over-the-air broadcast stations in the cities of the participating teams, which is also the case with games aired on ESPN and NFL Network.

Besides the two Super Bowls, ESPN and ABC will also gain the rights to flex games to “Monday Night Football,” a right only previously given to NBC when flex scheduling was introduced in 2006.

The contract also expands digital rights for the other networks as well. ESPN+ will air one of the London games and NBC’s “Peacock” platform will also have exclusive games.

🚨 @NFL announces new media deals 🚨

Reaction from Jimmy Pitaro, Chairman, ESPN & Sports Content

More details to come pic.twitter.com/OvZfz8cifL

— ESPN PR (@ESPNPR) March 18, 2021

With the hefty new contracts the 32 NFL teams and their players can look forward to increased salary caps throughout the decade. The cap decreased by nearly $16 million this year due to the coronavirus pandemic.

The broadcast partners also figure to get an extra game per season, likely beginning this year. NFL owners are getting ready to implement a 17-game regular season.

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