Crumbl CEO Pays Fine For BYU Fans Storming Field After Win Over Utah

PROVO, Utah – BYU football fans will never forget the sweet feeling of getting a third straight win over their rival, Utah, this weekend.

The Cougars defeated the Utes, 24-21, on Saturday night in a Top 25 showdown in Big 12 Conference play.

BYU ended the game in victory formation with a kneel-down from true freshman quarterback Bear Bachmeier, giving BYU its first three-game winning streak over Utah since 1992.

Before those final kneel-downs occurred, BYU fans were working their way down at the bottom of their respective sections inside LaVell Edwards Stadium. They were ready to storm the field.

BYU’s public address announcer advised fans not to storm the field because BYU would be “fined.”

The Big 12 issues field storming fines as tied to the league’s “Principles and Standards of Sportsmanship.”

Fans stormed the field anyway.

It was a sweet moment for Cougar fans, and even BYU President C. Shane Reese got in on the fun as he was crowd surfing atop the students and fans.

BYU President C. Shane Reese went crowd surfing to celebrate the win over Utah. pic.twitter.com/3iNLkYXpiS

— Kyle Ireland (@kyleireland) October 19, 2025

“I don’t think we were going to keep them off the field tonight,” BYU safety Tanner Wall, who had an interception in the win over Utah, said of the field storming. “We already got someone ready to pay the fine. So we’re good. Don’t worry about that.”

That someone who is taking care of the fine is a man who knows the excitement of a sweet feeling.

Crumbl CEO Jason McGowan pays the fine for BYU fans storming the field following the win over Utah

Jason McGowan, CEO of Crumbl, a company with freshly baked cookies and desserts, paid the fine.

BYU football head coach Kalani Sitake told the team in the postgame locker room after the 24-21 win over the Utes that McGowan is taking care of the fine attached to the field storming.

The moment in the BYU locker room the players found out I personally paid the fine to let the fans storm the field. Us donors and fans have our players backs, period. @BYUCougars pic.twitter.com/HzZrncLnP9

— Jason McGowan (@jasonmcgowan) October 20, 2025

Last year, Arizona State fans stormed the field at the end of their win over BYU. The league office issued a $25,000 fine to the Sun Devils.

Colorado was supposed to receive a $50,000 fine for a field storming after the win over then-nationally-ranked Iowa State earlier this month. The league ended up rescinding the fine because the Buffs “executed field storming management procedures.”

Crumbl issued a statement on their CEO’s motivation behind paying the fine.

“During the BYU game, our CEO, Jason McGowan, was on the field watching the game and saw how excited the fans were. When he learned that no one would be allowed to go onto the field, he offered to personally pay the fine so everyone could celebrate together,” Crumbl said in a statement to KSL. “Jason has built his career around creating meaningful moments and he didn’t want to miss the chance to help his fellow Cougar fans enjoy one.”

Even BYU players like star running back LJ Martin, who had a career-high 26 carries and 122 rushing yards, enjoyed the opportunity to be part of a field storming.

“That was the first time I’ve been part of a fan storming,” said Martin. “So it was cool just to be out there and just having the fans all around and being really excited. It was really cool.”

Mitch Harper is a BYU Insider for sports.ksl.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio.

Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper.

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