BYU football gameday fan shirt is out for 2026 season
Jun 4, 2026, 2:26 PM | Updated: Jun 5, 2026, 10:49 am
PROVO – The 2026 BYU football season marks the 20th year of gameday fan shirts.
For two decades, BYU football fans have been purchasing a budget-friendly shirt to wear on Saturdays in the fall.
The 2026 edition was released this week.
2026 BYU football Gameday shirts pic.twitter.com/W6phF0vDLY
— Mitch Harper (@Mitch_Harper) June 4, 2026
BYU football gameday shirts
It’s a royal blue t-shirt with the traditional white BYU helmet featuring a royal blue stretch Y logo, and a royal blue facemask. Above the helmet design reads, “COUGS.”
On the side of the helmet, the shirt says, “Go Cougs,” along with a roman numeral version of 2026.
The back of the t-shirt features “Go Cougs” along with four different logos: a stretch Y, a sailor cougar, a beetdigger logo, and a mini helmet logo.
Then the usual corporate sponsors are also on the back. This year, it’s Aptive, BYU Store, and PACS.
The shirt is made of 65% polyester and 35% cotton.
Like anything else in today’s economy, the price of the gameday shirts has gone up. The shirts are priced at $14.99. When gameday shirts were introduced in 2007, they cost $5.
Fans can purchase the shirts at the BYU Store in Provo or online at byustore.com.
BYU football kicks off the 2026 season on Saturday, September 5, against Utah Tech at 6 p.m. (MT) at LaVell Edwards Stadium in Provo on ESPN+ and KSL NewsRadio.
2026 BYU football schedule
* = Big 12 Conference Game
September 5 — Utah Tech Trailblazers | 6 p.m. | ESPN+
September 12 — Arizona Wildcats* | 1:30 p.m. | FOX
September 19 — at Colorado State Rams | 5:30 p.m. | CBS
September 26 — BYE
October 3 — at TCU Horned Frogs*
October 9 (Friday) — Iowa State Cyclones* | 8:15 p.m. | ESPN
October 17 — Notre Dame Fighting Irish
October 24 — at UCF Knights*
October 31 — Arizona State Sun Devils*
November 7 — at Utah Utes*
November 14 — Baylor Bears*
November 21 — at Kansas Jayhawks*
November 28 — Cincinnati Bearcats*
December 4 (Friday) — Big 12 Football Championship Game (Arlington, Texas); 6 p.m. (MT) on ABC
Mitch Harper is a BYU Insider for KSL and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio.
Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper.
