Former Real Salt Lake Academy Player Noah Beck Named Inaugural MLS ‘Social Media Playmaker’
Feb 22, 2022, 4:20 PM
Noah Beck attends Z100's iHeartRadio Jingle Ball 2021at Madison Square Garden on December 10, 2021 in New York City. (Photo by Jason Mendez/Getty Images)
(Photo by Jason Mendez/Getty Images)
SALT LAKE CITY – Major League Soccer has announced that former Real Salt Lake Academy player Noah Beck will act as the first Social Media Playmaker.
Beck, 20, has a combined 45 million followers across Twitter, Instagram, and Tik Tok. Through the power of his audience, Beck and MLS will create original content and programming that will emphasize players and clubs from around the league in an effort to broaden the league’s exposure globally.
Beck will also participate in special events such as All-Star weekend among other occasions. The majority of the content created will be shared via his Tik Tok account which holds 34.4 million followers alone.
.@RealSaltLake Academy ➡️ MLS All-Star Skills Challenge Coach ➡️ MLS Social Media Playmaker.
Get ready for @noahbeck x MLS. pic.twitter.com/Y292yeXaqq
— Major League Soccer (@MLS) February 22, 2022
“I’m so excited to be partnering with MLS as their official Social Playmaker, and to continue to champion the league and sport I’ve played since I was three years old,” said Beck. “Not many people know the extent of my background with soccer, but it was my first love and has remained an important part of my life. My heart never left the pitch, so this partnership perfectly blends my passion for the game and my current career as a content creator. I hope to grow the league’s awareness with a young audience and inspire the next generation of MLS players.”
Throughout the youth system, Beck featured for two years at the Real Salt Lake Academy in Herriman, Utah after leaving his home in Peoria, Arizona. Following his stint in Utah, he spent his freshman year of college at the University of Portland where he played 19 games for the Pilots.
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“Noah Beck is an incredibly talented creator with a highly engaged community who has a genuine love of soccer and deeply personal experience as a player in the sport,” said David Bruce, MLS’ Senior Vice President of Brand and Integrated Marketing. “Noah’s desire to use his platform to bring a bigger focus on the sport and league he loves is an enormous opportunity for us to continue to build the North American soccer movement. We’re extremely excited to be working with Noah and reach new audiences together.”
