BYU Football Taps Dirty Soda For Creative 2026 Schedule Reveal
Jan 21, 2026, 1:10 PM
PROVO, Utah – BYU football and dirty sodas, is there anything more BYU than that combo these days?
Step outside the west sideline of LaVell Edwards Stadium and you’ll see two Swig shops waiting for you to consume their dirty soda beverages.
So, it’s only natural that, with the 2026 schedule release, BYU’s creative team rolled out the 2026 football schedule with Swig drinks representing the opponents.
The caption for BYU’s video put it perfectly: “a very on-brand schedule release.”
Here’s the video.
a very on brand schedule release pic.twitter.com/cU1M0mSk0P
— BYU FOOTBALL (@BYUfootball) January 21, 2026
Notables include referring to rival Utah as “Drama Queen.” The Drama Queen drink at Swig features Sugar Free Reviver Energy, Sugar Free Strawberry, Sugar Free Peach, Sugar Free Coconut, and Light Lemonade.
BYU will travel to Rice-Eccles Stadium to face Utah on Saturday, November 7.
This writer’s personal favorite is the one given to Arizona State, “Endless Summer.” The Endless Summer includes Mountain Dew, Pomegranate, Grapefruit, and Fresh Lime. BYU hosts Arizona State on Halloween, October 31.
Texas Tab was fitting for TCU, which BYU travels to Ft. Worth on October 3. The Texas Tab includes Dr. Pepper, Vanilla, and Coconut Cream.
Here’s the full list of Swig drinks used for BYU football’s 2026 schedule reveal.
BYU Football opponents in 2026 as Swig drinks
- Utah Tech – The Founder
- Arizona – Spring Fling
- at Colorado State – Mountain Man
- Bye Week – Water
- at TCU – Texas Tab
- Iowa State – Strawberry Breeze
- Notre Dame – Jolly Elf
- at UCF – The Rocket
- Arizona State – Endless Summer
- at Utah – Drama Queen
- Baylor – Dew Gooder
- at Kansas – Flirty Flamango
- Cincinnati – Cin-Sational
- Big 12 Championship Game – The Ring King
2026 BYU Football Schedule
* = Big 12 Conference Game
September 5 — Utah Tech Trailblazers
September 12 — Arizona Wildcats*
September 19 — at Colorado State Rams
September 26 — BYE
October 3 — at TCU Horned Frogs*
October 10 — Iowa State Cyclones*
October 17 — Notre Dame Fighting Irish*
October 24 — at UCF Knights*
October 31 — Arizona State Sun Devils*
November 7 — at Utah Utes*
November 14 — Baylor Bears*
November 21 — at Kansas Jayhawks*
November 28 — Cincinnati Bearcats*
December 4 (Friday) — Big 12 Football Championship Game (Arlington, Texas); 6 p.m. (MT) on ABC
Mitch Harper is a BYU Insider for sports.ksl.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio.
Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper.
