NFL Royalty Joins Forces With BYU For Lubbock Book Donation
Nov 5, 2025, 4:07 PM
LUBBOCK, Texas – College football rivalries can often bring out the competitive spirit in fans and alumni. Still, this weekend’s top-10 matchup between BYU and No. 9 Texas Tech is an opportunity for the two teams to help improve the community.
Kansas City Chiefs head coach Andy Reid and two-time NFL MVP QB Patrick Mahomes are teaming up with COUGS CARE when No. 8 BYU heads to Lubbock this weekend. This weekend’s project is a book drive supporting Literacy Lubbock.
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👀 Ahead of this week’s TOP 10 matchup, BYU alum Andy Reid & @TexasTech alum @PatrickMahomes are encouraging fans to team up to support Literacy Lubbock—bring a book to the Cougs Care tailgate before the game or donate at https://t.co/Lb4g6q2fBm! pic.twitter.com/zAYaak1CMd
— BYU (@BYU) November 5, 2025
Reid is a BYU alum, having played and coached under legendary Cougar head coach LaVell Edwards, while Mahomes once suited up for the Red Raiders before taking his talents to the NFL.
The duo encourages fans to donate new or gently used books at the pregame tailgate.
“No matter which team you cheer for, come out, lend a hand, and help families in Lubbock,” Mahomes encourages in a social media-based ad.
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What is COUGS CARE?
Since 2019, COUGS CARE has redefined tailgating by partnering with opposing teams and hosting communities for game-day events that support local nonprofit organizations.
“COUGS CARE is a way to build bridges and give back to the hosting communities. I love working with our alumni volunteers as we serve Heavenly Father’s children around the country,” says Curtis Isaak, a senior manager of event and experience for BYU Alumni Relations.
COUGS CARE donated more than 5,000 pounds of food and nearly 6,000 items in 2024.
Fans interested in getting involved with COUGS CARE can find additional resources here.
BYU Football | Media Availability | Texas Tech | November 3, 2025 https://t.co/WZoXRbYRzg
— BYU FOOTBALL (@BYUfootball) November 3, 2025
2025 COUGS CARE projects
- September 20 (BYU at East Carolina) – Collection of food and hygiene items for the ECU Williams-Ross Purple Pantry
- September 27 (BYU at Colorado) – Book Drive supporting the Family Learning Center of Boulder, an early childhood education hub that supports low-income families. Fans can donate at the tailgate or online through this Amazon Wish List.
- October 11 (BYU at Arizona) – Operation Sunnyside Read and Feed, a food and book drive supporting The Sunnyside Foundation and benefiting Sunnyside Elementary Schools and the Sunnyside Community Food Pantry.
- October 25 (BYU at Iowa State) – Donations of coats, shoes, and blankets to help the Johnston Partnership. Fans can donate via this Amazon Wishlist or contribute cash, new/gently used coats, shoes, and blankets to support the Johnston Partnership—inspired by the legacy of Charles Good, who famously donated new boots to pioneer children crossing the plains in Iowa in 1856.
- November 8 (BYU at Texas Tech) – Book Drive supporting Literacy Lubbock, a non-profit focused on early childhood and family literacy, as well as adult education programs and ESL education.
- November 22 (BYU at Cincinnati) – The Coat Drive invites fans to donate coats or funds to purchase coats, helping the Cincinnati NAACP coat drive provide winter coats to local elementary school children.
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Brian Preece is a sports.ksl.com insider covering Locals in MLB and the Salt Lake Bees. Follow Brian’s Bees and Beehive baseball here. Find Brian on X, Instagram, and BlueSky at @bpreece24.
