Video: Brett Yormark Big 12 Championship Pregame Presser | CFP Case for BYU, NFL Deal, Expansion & More

Big 12 Commissioner Brett Yormark meets with the media ahead of the 2025 Edward Jones Big 12 Championship Game at AT&T Stadium. Yormark discusses BYU’s playoff résumé, Texas Tech’s top-4 standing, the league’s new NFL partnership, the future of the CFP format, Big 12 investment in football, and league-wide issues including NIL, revenue sharing, sportsmanship, and scheduling.

Yormark discussed:
🏈 Why BYU is being undervalued by the College Football Playoff committee
🏈 Texas Tech’s historic season and Jacob Rodriguez’s Heisman case
🏈 The Big 12’s push for expanded playoff access (5+11)
🏈 A groundbreaking new partnership with the NFL
🏈 Investment across the league and the rise of Big 12 football
🏈 Conference scheduling, rivalries, fan behavior, NIL, revenue sharing & more.

Watch the full presser to hear Yormark’s stance on the future of college football, the Big 12’s national profile, and what today’s championship matchup means for the league.

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