BYU’s Chaz Ah You, Utah’s Britain Covey Sign With Oncoor Sports

SALT LAKE CITY, Utah – Whoever thought we’d see the day local college stars such as Britain Covey and Chaz Ah You were signing representation deals? That day has arrived. A growing player in that space is Oncoor Sports. Oncoor is a Utah-based company, who specializes in athlete marketing.

Oncoor signed two of the top college football players in the state in BYU defensive back Chaz Ah You and Utah wide receiver Britain Covey.

 

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In this dynamic era of name, image and likeness (NIL), players sign endorsement deals everywhere you look. A historic change in college athletics that allows student-athletes to now profit off their NIL through social media, partnerships with companies, and more.

 

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Oncoor Sports was founded in 2016 by Brian Fagan to handle marketing representation for NFL and NBA athletes. Their client list includes Taysom Hill from the New Orleans Saints, Kanas City Chiefs star Dan Sorensen, and Lakers reserve Kyle Kuzma.

Earlier this month, Oncoor was acquired by the Mercury Marketing Group to bolster’s Oncoor’s ability to expand into college athlete representation under the NCAA’s new NIL rules.

“I’m excited to help these kids. We’ve been offering social media and endorsement services to pro athletes for years, and now we get to do it for well-deserving college athletes,” Fagan said earlier this month in a press release.

Fun news: My agency, Oncoor Sports Marketing, was acquired earlier in 2021 & has launched hard into the #NIL

Oncoor now offers full-service representation for top athletes at BYU, Utah, USU, and beyond

We fielded over $200,000 in player sponsorship requests in week 1 🔥👀

✉️👇 pic.twitter.com/zZaZ2cmVp6

— Brian Fagan (@bdfagan) July 13, 2021

Britain Covey is entering his junior season with the Utah football program. Last year in a shortened season due to COVID-19, Covey earned first-team returner honors in the Pac-12 Conference. It’s the third time in his career he has earned such an honor.

Covey enters the 2021 season as one of the top wide receivers in the program.

Chaz Ah You enters his junior year at BYU as one of the Cougars’ top defensive backs. Ah You, a former four-star recruit out of Timpview High School, is expected to be one of the main players on the backend of BYU’s defense in 2021.

Mitch Harper is a BYU Insider for sports.ksl.com and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

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