NBA Unveils Return Of Iconic Script Font On New Finals Logo
Apr 13, 2022, 10:11 AM
The NBA Finals logo is seen on the court before Game Seven of the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs at AmericanAirlines Arena on June 20, 2013 in Miami, Florida. (Photo by Mike Ehrmann/Getty Images)
(Photo by Mike Ehrmann/Getty Images)
SALT LAKE CITY – The NBA unveiled a new logo for the 2022 Finals that features the return of the iconic script font from past logos.
The league shared the 2020 NBA Finals logo on Wednesday, April 13.
“The NBA Finals serves as the culmination of our 75th Anniversary Season as we celebrate the league’s past, present and future,” NBA chief marketing officer Kate Jhaveri said. “Highlighted by the return of our familiar Finals script font, back by popular demand, our new logo pays homage to our league’s history and looks forward to what’s ahead.”
In recent years, fans of the league have called for the return of the script font that was a part of the Finals logo from 1986-95 and 2004-17.
THE SCRIPT IS BACK! pic.twitter.com/mOefwPhw5Y
— NBA (@NBA) April 13, 2022
The NBA said that the “modernized logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking forward to the future. The identity also includes an updated black and gold color palette to complement the trophy and celebrate the pinnacle of the NBA’s season.”
The NBA playoffs begin when the Dallas Mavericks host the Utah Jazz on Saturday, April 16 at 11 a.m. (MDT). The NBA Finals will begin on June 2.
