Mitchell, Adidas Announce New Signature Sneaker
Dec 27, 2018, 4:12 PM
Courtesy of Adidas
SALT LAKE CITY, Utah – Sneaker heads rejoice, Donovan Mitchell now has his own signature shoe.
The Utah Jazz guard unveiled his Adidas-made signature sneaker Thursday morning. The shoe, called the D.O.N. Issue 1, was shown to the public for the first time with help from Mitchell and a pair of student reporters from Mitchell’s hometown high school, Greewich Country Day School in Connecticut.
Determination. Over. Negativity.
Introducing Donovan Mitchell’s first signature shoe, D.O.N. Issue #1 🕷@spidadmitchell #teamadidas pic.twitter.com/bI1UnfoSmR
— adidas Basketball (@adidasHoops) December 27, 2018
“My message with this shoe is that it’s for kids not only your age, but younger than you guys, older than you guys, just (for those who) believe that they can do anything,” Donovan Mitchell told the student reporters Rory Ashmeade and Blaise New. “I want my story to be told as such — this was so unexpected for me.
The shoe is very reflective of Mitchell’s story and personality. The colorway of the D.O.N. Issue 1 shown in the announcement mirrors the colors of comic superhero Spider-Man’s suit, based on Mitchell’s nickname, “Spida.” D.O.N. stands for Determination Over Negativity, reflective of Mitchell’s positive attitude.
The list of NBA athletes with their own signature shoes is a short one. Less than two dozen men in the league can claim to be on it.
Mitchell will be the first from the Utah Jazz.
» https://t.co/S7AcbJ83h6 pic.twitter.com/OsCTiamMZH
— Utah Jazz (@utahjazz) December 27, 2018
Mitchell joins fellow NBA stars James Harden and Damian Lillard as Adidas signature shoe athletes. Popular Nike signature basketball players include Kyrie Irving, LeBron James, and Kevin Durant.
The price and release date of the shoe were not made part of the announcement.
