BYU’s AJ Dybantsa Signs ‘Significant Deal’ With Fanatics
Jul 9, 2025, 10:44 AM
BYU basketball freshman AJ Dybantsa signed a significant NIL deal with Fanatics. (Isaac Hale, Deseret News)
(Isaac Hale, Deseret News)
BYU basketball freshman star AJ Dybantsa has signed a lucrative deal in the name, image, and likeness space.
Dybantsa has signed a deal with Fanatics and Fanatics Collectibles.
AJ Dybantsa signs endorsement with Fanatics
BYU freshman phenom AJ Dybantsa signs with Fanatics and Fanatics Collectibles.
The partnership will go beyond Dybantsa’s career at BYU and is one of Fanatics’ “most significant NIL deals ever.” pic.twitter.com/sOelOrMxjK
— Mitch Harper (@Mitch_Harper) July 9, 2025
In the release, Fanatics notes that it’s one of Fanatics’ most significant NIL deals to date. The terms of the deal were not disclosed. Sportico reports that it’s an eight-figure endorsement.
It’s a multi-year agreement that will span beyond Dybantsa’s college career. The deal is centered on trading cards and memorabilia.
It includes trading cards, game-used jerseys, and Dybantsa’s inclusion in Fanatics marketing brand campaigns.
Dybantsa was the No. 1 recruit in the country in the 2025 recruiting cycle. He picked BYU over the likes of Alabama, North Carolina, and others.
The 6-foot-9 freshman will be a multi-millionaire before he plays a game in college basketball with BYU, thanks to various deals he has, as well as his NIL agreement through BYU’s collective, The Royal Blue.
Dybantsa and BYU basketball open the 2025-26 season on November 3 in Las Vegas against Villanova from the Big East Conference.
Mitch Harper is a BYU Insider for sports.ksl.com and hosts the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on X: @Mitch_Harper.
